The Economist
May 5th 2018
Business 63
2
Q
UAYSIDE, an area of flood-prone land
stretching for12 acres (4.8 hectares) on
Toronto’s eastern waterfront, is home
to a vast, pothole-filled parking lot, low-
slung buildings and huge soyabean si-
los—a crumbling vestige of the area’s by-
gone days as an industrial port. Many con-
sider it an eyesore but for Sidewalk Labs,
an “urban innovation” subsidiary of Goo-
gle’s parent company, Alphabet, it is an ide-
al location for the world’s “first neighbour-
hood built from the internet up”.
Sidewalk Labs is working in partner-
ship with Waterfront Toronto, an agency
representing the federal, provincial and
municipal governments that is responsible
for developing the area, on a $50m project
to overhaul Quayside. It aims to make it a
“platform” for testing how emerging tech-
nologiesmight ameliorate urbanproblems
such as pollution, traffic jams and a lack of
affordable housing. Its innovations could
be rolledout across an 800-acre expanse of
thewaterfront—an area as large as Venice.
First, however, Sidewalk Labs is plan-
ning pilot projects across Toronto this sum-
mer to test some of the technologies it
hopes to employ at Quayside; this is partly
to reassure residents. If its detailed plan is
approved later this year (byWaterfront To-
ronto and also by various city authorities),
it could start workat Quayside in 2020.
That proposal contains ideas ranging
from the familiar to the revolutionary.
There will be robots delivering packages
and hauling away rubbish via under-
ground tunnels; a thermal energy grid that
does not rely on fossil fuels; modular
buildings that can shift from residential to
retail use; adaptive traffic lights; and snow-
melting sidewalks. Private cars are banned;
a fleet of self-driving shuttles and robo-
taxis would roam freely. Google’s Canadi-
an headquarterswould relocate there.
Undergirding Quayside would be a
“digital layer” with sensors tracking, mon-
itoring and capturing everything from
how park benches are used to levels of
noise to water use by lavatories. Sidewalk
Labs says that collecting, aggregating and
analysing such volumes of data will make
Quayside efficient, liveable and sustain-
able. Data would also be fed into a public
platform through which residents could,
for example, allow maintenance staff into
their homeswhile they are at work.
Similar “smart city” projects, such as
Masdar in the United Arab Emirates or
South Korea’s Songdo, have spawned lots
of hype but are not seen as big successes.
Many experience delays because of shift-
ing political and financial winds, or be-
cause those overseeing their construction
fail to engage locals in the design of com-
munities, says Deland Chan, an expert on
smart cities at Stanford University. Dan
Doctoroff, the head of Sidewalk Labs, who
was deputy to Michael Bloomberg when
the latterwasmayor ofNewYorkCity, says
that most projects flop because they fail to
cross what he terms “the urbanist-tech-
nologist divide”.
That divide, between tech types and
city-planning specialists, will also need to
be bridgedbefore SidewalkLabs can stick a
shovel in the soggy ground at Quayside.
Critics of the project worry that in a quest
to become a global tech hub, Toronto’s pol-
iticians may give it too much freedom.
Sidewalk Labs’s proposal notes that the
project needs “substantial forbearances
fromexisting [city] laws and regulations”.
It is not yet knownwhat business mod-
el Sidewalk Labs plans for Quayside. Rohit
Aggarwala, its head of urban systems, said
at a public meeting in March that it is
“frankly a little unclear” what it will be. Mr
Doctoroffsays the firmmightmakemoney
by licensing the products and services it de-
velops inToronto and selling themto other
cities. It is uncertainwhether Torontonians
who contributed data to hone the services
would share the revenue.
Privacy concerns will doubtless arise—
over what data the sensors at Quayside
will hooverup,whowill own them,where
they will be housed and so on. For now,
SidewalkLabs has said itwill not use or sell
personal information for advertising pur-
poses and that the data will be subject to
“open standards”, allowing other firms
and agencies to make use of it. Sidewalk
Labs andWaterfront Toronto have brought
in a former federal privacy commissioner
and a former privacy commissioner ofOn-
tario as advisers.
But privacy experts call such assur-
ances insufficient, because Canada’s legal
frameworks for data privacy and security
lag behind the latest innovations from tech
firms. “You can always choose whether or
not to download an app on your phone,”
says Kelsey Finch at the Future of Privacy
Forum, a think-tank. “You can’t easily opt
out of the community that you live in.”
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Sidewalk Labs
Streets ahead
TORONTO
AnAlphabet subsidiarydesigns awired, robot-servedneighbourhood
ary that in 2020 it will move assembly of
its Ram pickup trucks fromMexico back to
Michigan. That would sidestep the imposi-
tion of tariffs of 25% ifAmericawere to exit
NAFTA
. Its plant inMexico, which has free-
trade agreements with a host of countries,
will be used to make vehicles for export to
othermarkets around theworld. An execu-
tive at a giant American industrial firm
says that iftariffs increase the cost ofmanu-
facturing substantially at its American
plants, it will shift some production to its
plants in Europe or Asia.
In many cases, then, American fac-
tories will not benefit. Eric Hillenbrand of
Alix Partners, a corporate-restructuring
firm, confirms reports that firms of various
nationalities which used to import raw
metals and process them in America (for
example, bending or forging steel or alumi-
nium into complex shapes) are preparing
to shift that value-added work out of the
country owing to the metals tariffs. Work-
ing out what the Trump administration in-
tends on trade is hard enough.Working out
what effects it will have is even tougher.
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