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oly rents. For the next few years,

however, consumers will bene-

fit from prices driven down by

competition.

Digital security is already a

big concern. Even the Swift sys-

tem found itself vulnerable to

cyber crime when over $100m

was stolen from Bangladesh’s

central bank in 2016. India’s

Aadhaar has repeatedly been

charged with being susceptible

to data leakage through bribery,

which it has mostly denied.

M

-

Shwari in Kenya recently suf-

fered an interruption of service

because of “technical issues”.

But by and large, digital pay-

ment is safer than cash for the

low-income consumerswho are

the main users of mobile mon-

ey, according to Ruth Goodwin-

Groen, managing director of the

Better Than Cash Alliance.

Brave newworld

Privacy may be an even

bigger issue. As it becomes more

obvious that people are trading

their personal data for better ac-

cess to financial services, they

will worry about losing control.

The problem is most acute in China, where the government’s ef-

forts tobuild a “social-credit” rating system, rewardingpeople for

being good citizens, seem the stuff of dystopian fantasy. They

also feel uncomfortably close to credit scores derived from“alter-

native” data, with which China’s central bank and firms such as

Ant have been experimenting. In January Ant had to apologise

for havingmade opting in to a Zhima credit score the default set-

ting for users who opened a report on their Alipay activity over

the past year.

The greatest problem for financial

inclusion, though, may be the persistent

disparities revealed by the new Findex. It

shows that, for all the advances, the gap

between the number of male and female

account-holders has not narrowed over

the six-year period covered by its three

editions, remaining at nine percentage

points. Likewise, a big gap remains be-

tween richer and poorer households.

Among the richest 60%, 74% of adults

have an account; among the poorest 40%

the share is only 61%.

The Findex survey asked a question

designed to find out why those 1.7bn peo-

ple remain unbanked. The explanations

included cost and distance, the fact that a

family member had an account, lack of

documentation, distrust in the financial

system and religious concerns. But by far

the biggest reason, cited by two-thirds of

respondents, was having too little money.

To solve that problem, technology is es-

sential. But it is not enough.

7

2

application programme interfaces (

API

s), they can offer their ser-

vices on banks’ platforms. So if they are going to be winners, it is

only by having curtailed their ambitions.

Mobile-network operators (

MNO

s) provide the infrastruc-

ture where more andmore of the financial system is based. Back

in themid-1990s, John Reed, then the chief executive ofCitibank,

sought amergerwith

AT

&

T

, realising, as he later put it, that “a net-

worksupplier and a content providerwould be a good combina-

tion.” But most

MNO

s are content to make money as dumb

pipes. And that revenue—essentially, fees per transaction for

transferring funds—will come under threat as competitors offer

free transfers, hoping tomake profits fromancillary services.

So what banks, fintechs and

MNO

s fear most are the digital

“platforms”—the colossi bestriding the internet and controlling

the apps and sites where most people spend most of their time

online. In a world where data rule, Google might be expected to

be king, but it insists it has “no aspiration to be a bank”. Facebook

in some countries offers payments on its Messenger service and

via its subsidiary, WhatsApp. It dabbled in using data to generate

credit ratings, but users found that creepy, so it stopped. Amazon

alreadyhas a substantial business lending to small firms using its

platform. A report in March that Amazon was in talks with

JPMorgan Chase to offer its customers bank accounts sent a fris-

son through the bankingworld. Amazon has data to drool over.

Chinese firms start with a huge advantage: the country’s

sheer size. They also benefit from a protected domestic market.

UnionPay, for example, became the world’s biggest bank-card

company, based almost entirely on the Chinese market, from

whichVisa andMasterCard have been largely excluded. Alibaba

and Tencent, aswell asUnionPay, are expanding overseas. As yet

their ambitions are directed mainly at the Asian near-abroad, as

well as at Chinese tourists and the diaspora. But they have big

ideas, deep pockets and a businessmodel that seems towork.

The biggest winners all round are likely to be consumers,

thoughwith a number ofcaveats. Four standout: market concen-

tration, security, privacy and inequality.

Concentration is a worry for the future. The fear is that net-

work effects will drive smaller payment providers out of the

market as platforms offering free transfer services undermine

their businessmodels and thewinners start demandingmonop-

The biggest

winners all

round are

likely to be

consumers,

though with

a number of

caveats

12

The Economist

May 5th 2018

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