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Bloomberg Businessweek

October 8, 2018

37

Edited by

Cristina Lindblad

One of Donald Trump’s most consistent economic

promises has been to spark a revolution on behalf

of those Americans forgotten by the new global

order and to renegotiate trade deals that he says

have given U.S. allies and adversaries alike a leg up

on domestic workers.

The president and his aides consider his rewrite

of the North American Free Trade Agreement a

promise delivered—and a vindication of his t

arifs-

and-tweets form of trade negotiations. “Without tar-

ifs, we wouldn’t be talking about a deal,” Trump

crowed to reporters at a Rose Garden ceremony

celebrating the U.S.-Mexico-Canada Agreement on

Oct

. 1. Calling it “the most important trade deal

we’ve ever made by far,” he predicted it would pass

Congress “easily” once he signs it in late November

and get “cash and jobs” lowing back to the U.S.

There’s no doubt that the deal marks a sig-

niicant political victory for Trump, yet viewed

soberly, his new Nafta amounts mostly to a

rebranding of the 1994 accord he labeled a “disas-

ter” rather than a wholesale insurrection against

it. Clinched just before a midnight Sept. 30 dead-

line, the agreement reads largely like an amalgam

of the existing Nafta and the 12-nation Trans-Paciic

○ Trump’s hard-won new

trade pact is more rebranding

than rewrite

Partnership that Trump pulled the U.S. out of on

his irst full working day in oice.

Despite Trump’s insistence that the unpro-

nounceable USMCA is an improvement on its pre-

decessor, some trade experts warn that some

industries could be worse of. Mary Lovely, an eco-

nomics professor at Syracuse University, argues that

some of the new rules—particularly those governing

trade in autos—could raise costs for American com-

panies, denting their competitiveness vis-à-vis rivals

in China and elsewhere. That could prompt them

to move production out of North America. Rather

than ix Nafta, the Trump administration “will have

added bricks to ‘Fortress America,’ ” she says.

Manuel Balmaseda, chief economist at Cemex,

the Mexican cement giant, says it’s appropriate that

the words “free trade” have disappeared from the

pact’s name, because its tweaks do more to restrict

trade than liberalize it. “There is no free trade in

this new agreement,” he says.

Still, for many in the U.S., Canadian, and

Mexican business communities, an imperfect deal

is better than no deal. Corporate executives had

feared Trump might carry out his threat to pull

out of Nafta and thus upend the region’s highly

integrated supply chains.

What’s more, contrary to Trump’s rhetoric, the

changes aren’t all that dramatic. U.S. dairy farmers

will be allowed to sell more duty-free milk to

Canada than they do now, though at a level largely

in line with that negotiated in the TPP. In return,

NAFTA

[

naf

-tuh]

USMCA

[

naf

-tuh]