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Дугаар (550) 31, 2021
Монголын хүн амын сэтгүүл
Table 4. Relationship between household income and family purchase decision influenced by
children
Household income N Mean
Standard
Deviation
F
Sig
Family decisions are
significantly influenced by
children
Less than 1 million
44 2.7273 1.61912
2.732 .045*
1-2million
63 2.4921 1.40130
2-3 million
39 2.6923 1.37943
More than 3million
32 3.4063 1.58337
Children tend to impact
more on family purchase
decision
Less than 1 million
44 2.5909 1.54496
1.824 .145
1-2million
63 2.5714 1.48882
2-3 million
39 2.7949 1.37992
More than 3 million 32 3.2813 1.57058
*Income by Mongolian currency- tugrik
Table 4 states the statistical differences in the
relationship of a child’s influence and family
buying decisions due to household income, as
F value=2.732 (p=.045*). This result suggests
that household income has an impact on the
relationship. Therefore, hypothesis H2 is partially
supported.
Table 5. Relationship between marital status and family purchase decision influenced by children
Marriage
N Mean
Standard
Deviation
F
Sig
Family decisions are significantly
influenced by children
Married
131 2.5344 1.38285 7.803 .006**
Single parents 47 3.3830 1.67531
Children tend to impact more on
family purchase decision
Married
131 2.5344 1.39393
6.628 .011*
Single parents 47 3.3617 1.64747
Table 5 states the statistical differences in the relationship of the child’s influence and family buying
decisions due to marital status, as F value=7.803
(p=.006**) and F value= 6.628 (p=.011*). Children
from single-parent families significantly impact
purchase decisions (2.53 vs. 3.38, p=.006,
2.53 vs. 3.36, p=.011, respectively). This result
suggests that a parent’s marital status has an
impact on the relationship. Therefore, hypothesis
H3 is supported.
Table 6. Relationship between family size and family purchase decision influenced by children
Family size
N
Mean
Standard
Deviation
F
Sig
Family decisions are
significantly influenced by
children
2-3
74
3.0541 1.56057
2.709 .069*
4
55
2.4545 1.37192
More than 5 49
2.6531 1.52139
Children tend to impact more
on family purchase decision
2-3
74
3.0405 1.59999
2.501 .085*
4
55
2.4727 1.35885
More than 5 49
2.6327 1.46762