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Дугаар (550) 31, 2021
Монголын хүн амын сэтгүүл
Table 2. Respondents Characteristics
Variable
Data
Number
Percentage
Gender
Female
117
65.7
Male
61
34.3
Age
20-30
53
29.8
31-40
68
38.2
41-50
44
24.7
51-60
13
7.3
Marital Status
Single parent
47
26.4
Married
131
73.6
Monthly household income
Less than 1 million
ц44
24.7
1-2million
63
35.4
2-3 million
39
21.9
3-4 million
22
12.4
More than 4 million
10
5.6
Education
Elementary school
12
6.7
High school
31
17.4
Graduate
135
75.8
3.3 Measurement
There are 25 items used to measure two
constructs. All items were measured on a five-
point Likert scale (1= strongly disagree and 5=
strongly agree).
4. RESULTS
4.1 Data Analysis and Procedure
The data collected through a self-administered
survey was entered into the SPSS sheet and
analyzed using Statistical Package for Social
Sciences 24.0 (SPSS).
It was the structural equation model (SEM) that
was mainly adopted to test the hypotheses. In
order to avoid an incorrect decision, the level
of significance is determined. A high level of
significant value in this study is determined by
p ≤ 0.05 (5%). A correlation with a significance
level of p ≤ 0.05 is considered significant.
An independent sample t-test was used to
evaluate the influence of the education of parents
and on a child’s influence on family buying
decisions.
Table 3. Relationship between parent education and family purchase decision influenced by children
Education N
Mean
Standard
Deviation
F
Sig
Family decisions are significantly
influenced by children
Low
43
2.1395 1.4071
0.040 0.002**
High
135
2.9556 1.4906
Children tend to impact more on
family purchase decision
Low
43
2.1628 1.3615
0.118 0.003**
High
135
2.9407 1.5050
In Table 3, the relationship between the variables
can be found. Among those relationships, there
are significant correlations. The dependent
variable in this paper on family buying decision
influenced by children has a strong and
statistically significant positive correlation with
parent education (0.002**) and (0.003**). This
result supports hypothesis 1 (H1), which states
that children from highly educated families have
more influence on their family decision making.
For assessing the influence of family income on
the family buying decisions One Way ANOVA
test was applied.