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Bloomberg Businessweek

May 14, 2018

Obrador and his pick for inance minister, Carlos Urzua, how-

ever, have pledged to reduce the budget deicit, to respect the

autonomy of the central bank, and to keep the peso loating

freely. The savings they’ll reap from eliminating corruption

and graft, they say, will keep the government lush. “We are

more centrist than Lula,” says Urzua, referring to Brazil’s for-

mer president Luiz Inácio Lula da Silva, another leftist who

campaigned on social reform and who ultimately surprised

investors with business-friendly policies.

Not everyone buys the sales pitch, of course. Citigroup Inc.’s

Mexico economist Sergio Luna recently warned clients that

López Obrador would “eventually generate macroeconomic

inconsistencies in terms of monetary, iscal, and commercial

policy.” He sees inlation rising and the deicit widening.

It doesn’t help that the candidate himself often contradicts

the same advisers who defend him as a iscal pragmatist who

won’t do anything drastic. At a February rally in Puebla state,

López Obrador vowed to his supporters that he would never

allow Mexican crude to return to the hands of foreigners—

after his advisers had said he would never try to nationalize

the oil industry. At another rally he vowed to end

gasolinazos

,

or surges in gasoline prices, by freezing prices in real terms—

though his team later insisted that what he really meant was

that he’d cut fuel taxes. More recently he said he may seek to

reform the oil industry in the second half of his administration.

The current administration of Enrique Peña Nieto instituted

free-market reforms to the energy and iscal sectors under a

plan called the Pacto por México. Over time, they’ve proved

deeply unpopular, as has the president, who’s been saddled

with approval ratings as low as 12 percent. Corruption scan-

dals hastened his fall from grace.

The higher López Obrador rises in the polls, the more will-

ing he seems to drop all pretense of appeasing business lead-

ers. Within the larger context of Mexico’s problems—spiraling

violence, rampant corruption, endemic poverty—their anxiet-

ies can seem beside the point, and Monterrey begins to look

like a tiny island in a very big sea.

The first of three planned presidential debates was held in late

April, and the evening’s broadly stated theme—governance and

politics—quickly narrowed to focus on Mexico’s two most press-

ing preoccupations: violence and the impunity that almost

always accompanies it.

Last year was the deadliest in Mexico’s history, with almost

30,000 murders. This year things are even worse, with homi-

cides jumping 20 percent in the irst three months. Turf bat-

tles among the drug cartels rage across the country, and daily

news reports are dense with assassinations and dismember-

ments. In contrast to the U.S., where about two-thirds of homi-

cides result in arrests and indictments, about 95 percent of all

crimes in Mexico—and more than 98 percent of homicides—

remain unsolved.

One of the ive presidential candidates, Jaime Rodríguez, the

independent governor of Nuevo León, suggested he’d combat

crime and corruption by cutting of the hands of thieves. When

a debate moderator asked if he was speaking iguratively, he

assured her he was not.

López Obrador’s own proposal of amnesty for certain crim-

inals as an attempt to start a dialogue and stop the cycles of

violence—an idea that previously had been pounced upon by

some of his critics as irresponsibly unhinged—seemed relatively

conventional. A political truism seemed to be emerging from

all of this: When important governmental institutions are so

comprehensively broken, the politics of continuity becomes

untenable, and the extremes are pulled into the center. How

could a candidate be criticized as too radical if radical change

is desperately needed?

López Obrador’s closest competitor in the race is Ricardo

Anaya, who represents a coalition of parties and generally

casts himself as pro-business. The PRI’s Jose Antonio Meade

has struggled to distance himself from Peña Nieto and is run-

ning a distant third. Rodriguez and Margarita Zavala, the wife

of former President Calderón, round out the ballot. As the most

vocal proponent of comprehensive change in the race, López

Obrador seemed both galvanized and relaxed at this debate.

In 2006 he infamously told incumbent President Vicente Fox

at a campaign event to “¡

Cállate, chachalaca

!” (“Shut up, you

noisy bird!”). Now he appeared subdued, even withdrawn. At

one point he marveled at his lead in the polls and suggested

there was almost no way he could lose.

“Something terrible would have to happen,” he said.

A week later he returned to Monterrey to attend a forum at

the Monterrey Institute of Technology and Higher Education.

Known as Tec, it’s generally considered the best business

school in Latin America. Tec is the alma mater of many of

López Obrador’s adversaries within the country’s business

elite. Figuratively, and in some cases literally, he had come to

speak to their children.

About 1,800 students packed into an auditorium, where

López Obrador relaxed in an armchair, serenely answering

dozens of questions about everything: the death penalty (he

opposes it), euthanasia (he supports it), the idea of pensions

for former presidents (he’ll abolish it), gender equality (he’ll

respect it). When he dropped a casual reference to how the

powers that be unfairly thwarted his irst presidential run, he

was rewarded with applause. A former student named Manuel

Toledo took to Twitter after the event and observed, “As an

alumnus of this institution, I must admit that I never in my life

expected to hear the students of Tec de Monterrey applaud

AMLO after he stated (with customary pride) about 2006, ‘With

all due respect, they stole the presidency.’”

The millions who dwell in Mexico’s impoverished country-

side remain his ever-reliable base, the ones he’ll always be able

to connect to with an unafected ease. But it’s the residents of

Mexico’s north, in cities such as Monterrey, who will deter-

mine whether this year is diferent for him from 2006 or 2012.

When he concluded his remarks, López Obrador waved

to the students and slipped a Tec jersey over his shirt and

tie. He exited the stage to chants of “

Presidente, presidente,

presidente!