Зохиогч: Hawkins, Del I;
Best, Roger J;
Coney, Kenneth A.
Дахин хэвлэлт: 7th edition Гаралтын мэдээ: Boston, Mass McGraw-Hill 1998
Шифр: 65.290-2 H 40. Номын сан: Бизнесийн Сургууль (2).
Бэлэн (2).
Товч агуулга:
The aim of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis, in order to understand markets and develop strategies. It covers ethics, global topics, demographics, sub-cultures, technology and includes exercises and case studies.
