Hawkins, Del I
Consumer behavior Building marketing strategy - 7th edition - Boston, Mass McGraw-Hill 1998 - xxv, 760 p. : ill. (some col.) 26 cm. + 1 computer disk (3 1/2 in.)
БС 1646-1647
The aim of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis, in order to understand markets and develop strategies. It covers ethics, global topics, demographics, sub-cultures, technology and includes exercises and case studies.
Англи хэл дээр,
0071153241
Consumer behavior market surveys marketing marketing strategy
Consumer behavior Building marketing strategy - 7th edition - Boston, Mass McGraw-Hill 1998 - xxv, 760 p. : ill. (some col.) 26 cm. + 1 computer disk (3 1/2 in.)
БС 1646-1647
The aim of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis, in order to understand markets and develop strategies. It covers ethics, global topics, demographics, sub-cultures, technology and includes exercises and case studies.
Англи хэл дээр,
0071153241
Consumer behavior market surveys marketing marketing strategy