Baran, Stanley J
Introduction to mass communication: Media literacy and culture - 2001 update - Mountain View, Calif. Mayfield Publishing Company 2001 - xxiii, 519 p. : ill. ; 26 cm
БС 3150
This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
Англи хэл дээр,
0767419251
mass media mass media and culture media literacy
Introduction to mass communication: Media literacy and culture - 2001 update - Mountain View, Calif. Mayfield Publishing Company 2001 - xxiii, 519 p. : ill. ; 26 cm
БС 3150
This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
Англи хэл дээр,
0767419251
mass media mass media and culture media literacy