Bearden, William O
Marketing Principles & perspectives - Chicago Irwin 1995 - xlviii, 631 p. : col. ill., col. map 29 cm
БС 1657-1659
This introductory text integrates ten key marketing perspectives, implements an IMC approach, and features comments from practicing marketers, including the president of Stuckey's. Color photos and illustrations, chapter learning guides, and sidebars highlight coverage of marketing's role in the organization, the global environment, consumer buying behavior, and marketing communications. Includes case studies, an appendix of mathematical and financial tools in marketing, a sample product marketing plan, and a glossary.
Англи хэл дээр,
025611319x
marketing services marketing marketing principles consumer behaviour
Marketing Principles & perspectives - Chicago Irwin 1995 - xlviii, 631 p. : col. ill., col. map 29 cm
БС 1657-1659
This introductory text integrates ten key marketing perspectives, implements an IMC approach, and features comments from practicing marketers, including the president of Stuckey's. Color photos and illustrations, chapter learning guides, and sidebars highlight coverage of marketing's role in the organization, the global environment, consumer buying behavior, and marketing communications. Includes case studies, an appendix of mathematical and financial tools in marketing, a sample product marketing plan, and a glossary.
Англи хэл дээр,
025611319x
marketing services marketing marketing principles consumer behaviour