Mason, Ralph E
Marketing Practices and principles - 5th edition - New York McGraw-Hill, Glencoe 1995 - 588
БС 238-239
This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.
Англи хэл дээр,
0026356015 0026356015
marketing practices principles consumer market
Marketing Practices and principles - 5th edition - New York McGraw-Hill, Glencoe 1995 - 588
БС 238-239
This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.
Англи хэл дээр,
0026356015 0026356015
marketing practices principles consumer market