Blackwell, Roger D Stephan, Kristina
Brands that rock What business leaders can learn from the world of rock and roll - Hoboken, N.J John Wiley & Sons 2004 - xi, 240 p 24 cm
БС 2608-2614
The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America’s traditional marketing and branding mindset.
Англи хэл дээр,
0471455172
music trade musicians marketing popular music economic aspects
Brands that rock What business leaders can learn from the world of rock and roll - Hoboken, N.J John Wiley & Sons 2004 - xi, 240 p 24 cm
БС 2608-2614
The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America’s traditional marketing and branding mindset.
Англи хэл дээр,
0471455172
music trade musicians marketing popular music economic aspects