Brand valuation
- 1st ed
- NY Routledge 2016
- 184
ГФ
In the new economy where value drivers are shifting from tangible to intangible resources, brands are the most familiar asset. The book presents the relevant context of brand valuation, including the applicable existing accounting and valuation standards and also discusses the models developed by consulting firms.
Англи хэл дээр,
978-1-138-93382-8
management planning marketing
ГФ
In the new economy where value drivers are shifting from tangible to intangible resources, brands are the most familiar asset. The book presents the relevant context of brand valuation, including the applicable existing accounting and valuation standards and also discusses the models developed by consulting firms.
Англи хэл дээр,
978-1-138-93382-8
management planning marketing