Дахин хэвлэлт: Eleventh Edition Гаралтын мэдээ: Boston Pearson 2015
Шифр: 65.422 S 70. Номын сан: Бизнесийн Сургууль (1).
Бэлэн (1).
Товч агуулга:
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
