Solomon, Michael R.
Consumer dehavior: buying, having, and being.- - 11 ed - New Jersey.: Pearson, 2015.- - 582 p.
Дансны дугаар: БС-6235
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
English
978-0-13-345089-7
business economics consumer behavior
Consumer dehavior: buying, having, and being.- - 11 ed - New Jersey.: Pearson, 2015.- - 582 p.
Дансны дугаар: БС-6235
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
English
978-0-13-345089-7
business economics consumer behavior