Solomon, Michael R
Consumer behavior Buying, having, and being - Eleventh Edition - Boston Pearson 2015 - xxii, 582 pages : illustrations ; 29 cm
БС 6235
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
Англи хэл дээр,
9780133450897
economics business consumer behavior
Consumer behavior Buying, having, and being - Eleventh Edition - Boston Pearson 2015 - xxii, 582 pages : illustrations ; 29 cm
БС 6235
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
Англи хэл дээр,
9780133450897
economics business consumer behavior