Товч агуулга:The book "Applications in Basic Marketing: Clippings From the Popular Business Press 2005-2006 Edition" is a collection of articles and case studies focusing on marketing principles and practices, drawn from the popular business press. These selections provide real-world examples of marketing concepts applied in diverse industries and contexts, offering readers practical insights into how marketing strategies are implemented in contemporary business environments.
This collection is especially useful for marketing students or professionals who wish to better understand the current trends and challenges in marketing, from advertising and consumer behavior to product management and market positioning. The case studies are meant to bridge the gap between theory and practice, showing how the basic marketing concepts learned in the classroom play out in the real world.
