Зохиогч: Goldman, Steven L;
Nagel, Roger N;
Preiss, Kenneth.
Гаралтын мэдээ: New York Van Nostrand Reinhold Company 1995
Шифр: 65.290-2 G 60. Номын сан: Бизнесийн Сургууль (2).
Бэлэн (2).
Товч агуулга:
Identifying the "new industrial revolution," the authors present a vision for "cooperating to compete" in today's rapidly-changing business world. Nagel, Goldman, and Preiss show exactly why mass production is a thing of the past, and why customized products are the key to business survival.