Товч агуулга:This book introduces PR cases in Korea, such as Lee Jae-yong's apology and Korean media reports on COVID-19, in English for the first time in Korea and abroad. This book shows various response strategies for each situation and case, considering corporate social responsibility and crisis management, and explains the basic theory of PR management step by step so that even non-specialists can solve field problems at an expert level. It also contains the latest cases and in-depth analysis. Let's understand the special nature of Korean PR cases and read their international value in English.
