Товч агуулга:The wellspring to the future global growth in tourism is a commitment toward good policy and strategic planning. Tourism Policy and Planning: Yesterday, Today, and Tomorrow (second edition) offers a comprehensive look into the policy process and how policies link to the strategic planning function as well as influence planning at the local, national and international levels.New case studies throughout the book to illustrate practical applications of policy and planning at the international, regional, national and local levels to provide a solid foundation for a better understanding of new travel and tourism concepts and issues Examination of the past, present, and future of tourism policy development and strategic planning to equip professionals, academicians, and students to better understand the global tourism marketplace.
