Kotler, Philip
Attracting investors A marketing approach to finding funds for your business - Hoboken, New Jersey John Wiley & Sons 2004 - ix, 246 p. ; 24 cm
БС 3351-3353, 2583-2589
How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.
Англи хэл дээр,
0471646563
venture capital small business finance new business enterprises
Attracting investors A marketing approach to finding funds for your business - Hoboken, New Jersey John Wiley & Sons 2004 - ix, 246 p. ; 24 cm
БС 3351-3353, 2583-2589
How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.
Англи хэл дээр,
0471646563
venture capital small business finance new business enterprises