Peter, J Paul Olson, Jerry C
Understanding consumer behavior - Burr Ridge, Ill Irwin 1994 - xv, 485 p. : col. ill. ; 26 cm
БС 1652-1653
A guide to marketing and consumer behaviour using a simplified framework of affect and cognition, behaviour and environment, with marketing strategy integrated throughout.
Англи хэл дээр,
0256122784
consumer behavior case studies understanding consumer behavior
Understanding consumer behavior - Burr Ridge, Ill Irwin 1994 - xv, 485 p. : col. ill. ; 26 cm
БС 1652-1653
A guide to marketing and consumer behaviour using a simplified framework of affect and cognition, behaviour and environment, with marketing strategy integrated throughout.
Англи хэл дээр,
0256122784
consumer behavior case studies understanding consumer behavior