Cateora, Philip R Graham, John L
International marketing - 12th edition - Boston McGraw-Hill/Irwin 2005 - 697
БС 1064-1066
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
Англи хэл дээр,
0072833718
export marketing global business economics economic factors international business enterprises
International marketing - 12th edition - Boston McGraw-Hill/Irwin 2005 - 697
БС 1064-1066
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
Англи хэл дээр,
0072833718
export marketing global business economics economic factors international business enterprises