Perreault W. D., McCarthy E. J
Basic marketing a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - Boston, Mass. McGraw-Hill 2005 - xli, 793 [22] p. : col. ill. ; 28 cm.
БС 2119, 2163, 2084, 6047
Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. The clear approach has worked well in the first marketing course for millions of marketing students. And it continues as the innovative leader in both content and by using technology for learning about marketing.
Англи хэл дээр,
0072525231
marketing management basic marketing
Basic marketing a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - Boston, Mass. McGraw-Hill 2005 - xli, 793 [22] p. : col. ill. ; 28 cm.
БС 2119, 2163, 2084, 6047
Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. The clear approach has worked well in the first marketing course for millions of marketing students. And it continues as the innovative leader in both content and by using technology for learning about marketing.
Англи хэл дээр,
0072525231
marketing management basic marketing