Dominick, Joseph R
The dynamics of mass communication McGraw-Hill Series in Mass Communication Consulting editor Barry L. Sherman - 4th edition - New York McGraw Hill 1993 - xxii, 616 p. : ill. (some col.) ; 26 cm
БС 3147
An introduction to mass communication, this text provides a comprehensive, provocative discussion of the many facets of the media. In its analysis of the theory, history, structure, ethics, and regulations of the media, it presents thorough coverage of the complex issues facing the major media today. The interpendence of the media is emphasized providing substantial food for critical thought given the increasing difficulty of separating film and television, radio and the recording business, popular novels and motion pictures, contemporary news events and made-for-tv films. There is updated analysis of future technologies in chapter 23, "mass media in the future", with a new cultural/critical perspective and updated examples and research are included throughout the book. The new edition features expanded coverage of foreign ownership and international communication and it maintains the informal, conversational, even entertaining writing style which has become the hallmark of dominick's books. Also available are an instructor's manual (0-07-017806-2) and ctbs for both ibm pc 5.25" (0-07-832656-7) and macintosh (0-07-832655-9).
Англи хэл дээр,
0070178054
mass media communication media media theory media history media ethics
The dynamics of mass communication McGraw-Hill Series in Mass Communication Consulting editor Barry L. Sherman - 4th edition - New York McGraw Hill 1993 - xxii, 616 p. : ill. (some col.) ; 26 cm
БС 3147
An introduction to mass communication, this text provides a comprehensive, provocative discussion of the many facets of the media. In its analysis of the theory, history, structure, ethics, and regulations of the media, it presents thorough coverage of the complex issues facing the major media today. The interpendence of the media is emphasized providing substantial food for critical thought given the increasing difficulty of separating film and television, radio and the recording business, popular novels and motion pictures, contemporary news events and made-for-tv films. There is updated analysis of future technologies in chapter 23, "mass media in the future", with a new cultural/critical perspective and updated examples and research are included throughout the book. The new edition features expanded coverage of foreign ownership and international communication and it maintains the informal, conversational, even entertaining writing style which has become the hallmark of dominick's books. Also available are an instructor's manual (0-07-017806-2) and ctbs for both ibm pc 5.25" (0-07-832656-7) and macintosh (0-07-832655-9).
Англи хэл дээр,
0070178054
mass media communication media media theory media history media ethics