Cateora, Philip R
International marketing - 9th edition - Chicago Irwin/ McGraw-Hill 1996 - xxiii, 770 p. : ill. ; 26 cm
БС 1664, 1420, 1430
Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region.
Англи хэл дээр,
0256139504 0256206821
economics marketing international marketing export marketing international business enterprises
International marketing - 9th edition - Chicago Irwin/ McGraw-Hill 1996 - xxiii, 770 p. : ill. ; 26 cm
БС 1664, 1420, 1430
Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region.
Англи хэл дээр,
0256139504 0256206821
economics marketing international marketing export marketing international business enterprises