Thompson, Arthur A. 1940-
Crafting and executing strategy The quest for competitive advantage : Concepts and cases Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble - 15th ed. - Boston McGraw-Hill/Irwin 2007 - 1 v. (various pagings) col. ill., col. maps 27 cm
БС 6078
Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.
Англи хэл дээр,
9780072969436 0072969431
strategic planning strategic management management
Crafting and executing strategy The quest for competitive advantage : Concepts and cases Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble - 15th ed. - Boston McGraw-Hill/Irwin 2007 - 1 v. (various pagings) col. ill., col. maps 27 cm
БС 6078
Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.
Англи хэл дээр,
9780072969436 0072969431
strategic planning strategic management management