Arikan, Akin 1969-
Multichannel marketing Metrics and methods for on and offline success Akin Arikan - Indianapolis, Ind. Wiley Pub. 2008 - xxiv, 288 p. ill. 24 cm - Sybex serious skills .
БС 5944-5945
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
Англи хэл дээр,
9780470239599 047023959X
economics internet marketing multilevel marketing
Multichannel marketing Metrics and methods for on and offline success Akin Arikan - Indianapolis, Ind. Wiley Pub. 2008 - xxiv, 288 p. ill. 24 cm - Sybex serious skills .
БС 5944-5945
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
Англи хэл дээр,
9780470239599 047023959X
economics internet marketing multilevel marketing