Gale, Bradley T
Managing customer value Creating quality and service that customers can see - New York Free Press 1994 - xxii, 424 p. : ill. ; 25 cm
БС 3914
Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end
Англи хэл дээр,
0029110459
quality of products evaluation consumer satisfaction marketing management
Managing customer value Creating quality and service that customers can see - New York Free Press 1994 - xxii, 424 p. : ill. ; 25 cm
БС 3914
Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end
Англи хэл дээр,
0029110459
quality of products evaluation consumer satisfaction marketing management