High visibility transforming your personal and professional brand
by Irving Rein ... [et al.].
- 3rd ed.
- New York : McGraw-Hill, 2006.
- xii, 366 p. : ill. ; 24 cm.
БС 2112
Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.
Англи хэл дээр,
0071456805
publicity. fame. celebrities
БС 2112
Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.
Англи хэл дээр,
0071456805
publicity. fame. celebrities