Hodgetts, Richard M Luthans, Fred
International management Culture, strategy, and behavior - 5th ed. - Boston McGraw-Hill 2003 - xxviii, 628 p. : ill. (some col.), col. maps ; 28 cm
БС 1427
As a discipline of academy inquiry, International Management applies management concepts and techniques to their contexts in firms working in multinational, multicultural environments. Hodgetts and Luthans: International Management was the first mainstream International Management text in the market. Its 5th edition continues to set the standard for International Management texts with its research-based content and its balance between culture, strategy, and behavior. International Management stresses the balanced approach and the synergy/connection between the text's four parts: Environment (4 chapters): Culture (4 chapters), Strategy and Functions (4 chapters) and Organizational Behavior /Human Resource Management (5 chapters).
Англи хэл дээр,
0072488549
International management management marketing
International management Culture, strategy, and behavior - 5th ed. - Boston McGraw-Hill 2003 - xxviii, 628 p. : ill. (some col.), col. maps ; 28 cm
БС 1427
As a discipline of academy inquiry, International Management applies management concepts and techniques to their contexts in firms working in multinational, multicultural environments. Hodgetts and Luthans: International Management was the first mainstream International Management text in the market. Its 5th edition continues to set the standard for International Management texts with its research-based content and its balance between culture, strategy, and behavior. International Management stresses the balanced approach and the synergy/connection between the text's four parts: Environment (4 chapters): Culture (4 chapters), Strategy and Functions (4 chapters) and Organizational Behavior /Human Resource Management (5 chapters).
Англи хэл дээр,
0072488549
International management management marketing