Hoover, John Sparkman, Bill
How to sell to an idiot 12 steps to selling anything to anyone - Hoboken, N.J. John Wiley & Sons, Inc. 2006 - xx, 197 p. ; 23 cm
БС 2321-2334
Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime.
In How to Sell to an Idiot, authors John Hoover and Bill Sparkman show you how to ignore your own inner idiot and start selling more by doing less of what doesn't work and more of what does.
Англи хэл дээр,
0471718548
Selling - Psychological aspects
How to sell to an idiot 12 steps to selling anything to anyone - Hoboken, N.J. John Wiley & Sons, Inc. 2006 - xx, 197 p. ; 23 cm
БС 2321-2334
Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime.
In How to Sell to an Idiot, authors John Hoover and Bill Sparkman show you how to ignore your own inner idiot and start selling more by doing less of what doesn't work and more of what does.
Англи хэл дээр,
0471718548
Selling - Psychological aspects