Wilcox Dennis L
Public relations Strategies and tactics - 11th ed - London Pearson 2015 - 624
ГФ 20222
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
Англи хэл дээр,
978-1-292-05658-6
management planning marketing
Public relations Strategies and tactics - 11th ed - London Pearson 2015 - 624
ГФ 20222
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
Англи хэл дээр,
978-1-292-05658-6
management planning marketing