Albaum, Gerald
International marketing and export management - 8th ed - Harlow Pearson 2016 - 715
ГФ 20115
The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market.
Англи хэл дээр,
978-1-292-01692-4 978-1-292-01695-5
economic management marketing export marketing
International marketing and export management - 8th ed - Harlow Pearson 2016 - 715
ГФ 20115
The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market.
Англи хэл дээр,
978-1-292-01692-4 978-1-292-01695-5
economic management marketing export marketing