Peng, Mike W.
Global business - 4th edition. - NY Cengage Learning, 2015 - 623p
ОУХНУС 2975
Introduce your students to success in global business today with a strategic approach to international business topics and unique coverage not found in other texts. Global Business, 4th Edition, is the first global business book that asks the big question, "What determines the success and failure of firms around the globe?"
Globally renowned scholar and author Mike Peng answers from both an institution-based view and resource-based view in every chapter, bringing an unparalleled continuity to the learning process. The book combines an inviting, conversational style with the latest scholarly research and examples that reflect recent global developments.
Англи хэл дээр,
9781305500891
economics global business managing global
Global business - 4th edition. - NY Cengage Learning, 2015 - 623p
ОУХНУС 2975
Introduce your students to success in global business today with a strategic approach to international business topics and unique coverage not found in other texts. Global Business, 4th Edition, is the first global business book that asks the big question, "What determines the success and failure of firms around the globe?"
Globally renowned scholar and author Mike Peng answers from both an institution-based view and resource-based view in every chapter, bringing an unparalleled continuity to the learning process. The book combines an inviting, conversational style with the latest scholarly research and examples that reflect recent global developments.
Англи хэл дээр,
9781305500891
economics global business managing global