Brabandere de L.
Thinking in new boxes.- - NY.: Random House, 2013.- - 330p.
Дансны дугаар: ГФ-15179
When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment
English
978-0-8129-9295-3
creative ability in business creative thinking new products economics diffusion of innovations
Thinking in new boxes.- - NY.: Random House, 2013.- - 330p.
Дансны дугаар: ГФ-15179
When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment
English
978-0-8129-9295-3
creative ability in business creative thinking new products economics diffusion of innovations