Bridges, William.

The character of organizations: Using personality type in organization development.- - Updated edition - NY.: Davies black, 2010.- - 158p.

Дансны дугаар: БС- 6309

An enormous consulting industry has sprung up promising to help organizations overhaul themselves to meet today's competitive pressures. Yet far too often, such change efforts fail. The solution, according to best-selling management author William Bridges, lies in identifying, understanding and working with what he calls organizational character. Just as people have personalities, Bridges explains, organizations - as well as their departments and teams - have characters. An organization's character shapes how decisions get made and new ideas are received, how employees are treated and change is accepted or rejected - all factors that affect company performance. Using examples from McDonald's, Hewlett-Packard, GE and other companies, Bridges identifies 16 organizational character types using the.

English

978-0-89106-149-6

Organizational behavior Organizational change- psychological aspects Corporate culture Typology Personality