Текст томруулах:    
Kennedy, Dan S

The no B.S. guide to direct marketing The ultimate no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses - Second Edition - Irvine Entrepreneur Press 2013 - xvi, 173 pages : illustrations ; 23 cm

БС 6259

Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy — delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants — all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales


Англи хэл дээр,

9781599185019

economics direct marketing marketing