Kennedy D S.

No.B.S. direct marketing: the ultimate no holds barred, kick butt, take no prisonners direct marketnig for non-direct marketing businesses.- - 2 ed - NY.: Entrepreneur press, 2013.- - 173 p.

Дансны дугаар: БС-6259

Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy — delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants — all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales

English

978-1-59918-501-9

economics direct marketing marketing