Clow K E., Baack D
Integrated advertising, promotion and marketing communications - Sixth edition - Boston Pearson 2014 - xv, 466 pages : illustrations ; 28 cm
БС 6266
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns
Англи хэл дээр,
9780133126242
economics advertising communication in marketing
Integrated advertising, promotion and marketing communications - Sixth edition - Boston Pearson 2014 - xv, 466 pages : illustrations ; 28 cm
БС 6266
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns
Англи хэл дээр,
9780133126242
economics advertising communication in marketing