Poloian, Lynda Gamans
Retailing principles Global, multichannel, and managerial viewpoints - Second Edition - New York Fairchild [2013] - xix, 571 pages : color illustrations ; 29 cm
БС 6231-6232
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
Англи хэл дээр,
9781563677427
economics retail trade retail management merchandise store location
Retailing principles Global, multichannel, and managerial viewpoints - Second Edition - New York Fairchild [2013] - xix, 571 pages : color illustrations ; 29 cm
БС 6231-6232
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
Англи хэл дээр,
9781563677427
economics retail trade retail management merchandise store location