Poloian, Lynda R.
Retailing principles: Global, Multichannel and Managerial Viewpoints.- - 2 ed - New York.: Fairchild books, 2013.- - 571 p.
Дансны дугаар: БС-6231
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
English
978-1-56367-742-7
economics retail retail management merchandise store location
Retailing principles: Global, Multichannel and Managerial Viewpoints.- - 2 ed - New York.: Fairchild books, 2013.- - 571 p.
Дансны дугаар: БС-6231
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
English
978-1-56367-742-7
economics retail retail management merchandise store location