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CONTENTS
Bloomberg Businessweek
April 16, 2018
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Bloomberg Businessweek
(USPS 080 900) April 16, 2018 (ISSN 0007-7135) H Issue no. 4565 Published weekly, except one week in January, February, April, June,
July, September, and December, by Bloomberg L.P. Periodicals postage paid at New York, N.Y., and at additional mailing offices. Executive, Editorial, Circulation, and
Advertising Offices: Bloomberg Businessweek, 731 Lexington Avenue, New York, NY 10022. POSTMASTER: Send address changes to Bloomberg Businessweek,
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info@copyright.com. Printed in the U.S.A. CPPAP NUMBER 0414N68830
FEATURES
50
Can Instagram
save Facebook?
56
Trump is getting awall—
just not the one hewants
62
TheBritish oddsmaker
looking to cash in on
U.S. sports betting
PURSUITS
67
An oyster
obsessivemeets
the world’s
best shuckers
72
Style:
High fashion
heads for the
great outdoors
74
The Critic:
Burning Man’s trip
to the Smithsonian
75
The One:
Plumen’s 003
LED light
76
Game Changer:
Ex-Solicitor General
Neal Katyal
argues against
the travel ban
Correction:
“Noto’s Big Job at SoFi” (Finance,
April 2) misidentified a SoFi customer
who attended a company event in New
York City. His name is Imran Vithani.
LAS VEGAS:PHOTOGRAPH BY TERRY RATZLAFF FOR BLOOMBERG BUSINESSWEEK.OYSTERS:PHOTOGRAPH BY MARK PECKMEZIAN FOR BLOOMBERG
BUSINESSWEEK. SUNGLASSES:PHOTOGRAPH BY JESSICA PETTWAY FOR BLOOMBERG BUSINESSWEEK. PROP STYLIST:KODY PANGBURN
Cover: Photo Illustration
by 731; photo: David
Paul Morris/Bloomberg