000 | 01272 a2200373 4500 | ||
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003 | MN-UlNUM | ||
005 | 20240429142508.0 | ||
008 | 110605s2002 nyud 001 ||eng d | ||
020 | _a0-07-231523-7 | ||
040 | _afirst lib | ||
082 | _a330 | ||
084 |
_a65.290-2 _bM 31 _2Surah bichig _q65 |
||
100 | 1 | _aBoyd, Harper W | |
240 | 1 | 0 | _a65.290-2 M 31 |
245 | 1 | 0 |
_aMarketing Management _bA Strategic Decision-Making Approach |
250 | _a4th ed | ||
260 |
_aNew York _bMcGraw-Hill Book, Irwin _c2002 |
||
300 | _a594 | ||
500 | _aОУХНУС 15 | ||
505 | _aThe text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. | ||
546 | _aEnglish | ||
653 | _amarketing | ||
653 | _amanagement | ||
653 | _aeconomy | ||
653 | _ainternet marketing | ||
653 | _amarketing plan | ||
653 | _aglobal reach | ||
700 | _aWalker, Orville C | ||
700 | _aMullins, John W | ||
700 | _aLarréché, Jean-Claude | ||
740 | _aThe Marketing management Process Produces Successful Marheting Decisions | ||
740 | _aMatrket Oriented Perspectives Underline Successful Corporate and Business Strategies 30 | ||
942 | _cBK | ||
999 |
_c5996 _d5996 |