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| 084 |
_a76.006.5 _bB-41 |
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| 100 | 1 | _aBelch G.E. | |
| 245 | 1 | 0 | _aIntroduction to advertising and promotion: An integrated communications perspective |
| 250 | _a3 | ||
| 260 |
_aАмерик _bIrwin McGraw-Hill _c1995 |
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| 300 | _a762 | ||
| 653 | _aadvertising | ||
| 653 | _asales promotion | ||
| 653 | _acommunication in marketing | ||
| 700 | 1 | _aBelch M.A. | |
| 999 |
_c2660 _d2660 |
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