000 00460 a2200181 4500
008 110605s9999 xx 000 0 eng d
240 1 0 _a65.290-2/K-31
020 _a0131201158
_c16000
084 _a65.290-2
_bK-31
100 1 _aKeller K.L.
245 1 0 _aStrategic brand management
260 _aАмерик
_bPrentice Hall
_c1998
300 _a712
653 _aeconomics
653 _amanagement
653 _abrand name products
653 _abrand equity
999 _c1762
_d1762