000			01921nam a22004217a 4500
003			MN-UlNUM
005			20210824162152.0
008			210820b2021 us ||||| |||| 00| 0 eng d
020			_a978-1-5297-3199-6
040			_afirst lib
082			_a650
084			_2Surah bichig _a65.290-2 _bT 97 _q65
100			_aTuten Tracy L
240			_a65.290-2 T 97
245			_aSocial media marketing
260			_aThousand Oaks _bSAGE Publishing _c2021
300			_a466
500			_aГФ 20259
505			_a"Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing.
546			_aEnglish
653			_amarketing
653			_amanagement planning
653			_aorganization
740			_aFoundations of social media marketing
740			_aThe social media environment
740			_aSocial consumers
740			_aNetwork structure and group influences in social media
740			_aSocial media marketing strategy
740			_aTactical planning and execution
740			_aSocial community
740			_aSocial publishing
740			_aSocial entertainment
740			_aSocial commerce
740			_aSocial media analytics
740			_aSocial media metrics
740			_aThe case zone
942			_cBK
999			_c123421 _d123421