000			01372nam a22003377a 4500
003			MN-UlNUM
005			20250312170150.0
008			160406s2010 nyua|||| |||| 010 | eng d
020			_a9780073404769
040			_afirst lib
082			_a658.8/342
084			_2sudalgaa _a65.422 _bP 50 _q65
100			_aPeter, J.Paul, Olson, C.Jerry
240			_a65.422 P 50
245			_aConsumer behavior and marketing strategy
250			_a9th ed.
260			_aNew York _bMcGraw-Hill Irwin _c2010
300			_axix, 554 p. : _bill. ; _c27 cm
500			_aБС 6252
505			_aThis book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
546			_aEnglish
653			_aeconomics
653			_aconsumer behavior
653			_amarketing
740			_aA perspective on consumer behavior
740			_aAffect and cognition and marketing strategy
740			_aBehavior and marketing strategy
740			_aThe environment and marketing strategy
740			_aConsumer analysis and marketing strategy
942			_cBK
999			_c113104 _d113104