000			01286nam a22003017a 4500
008			160406b -en||||| |||| 00| 0 eng d
020			_a978-0-07-340476-9
084			_2other _a65.422 _bP-50 _q65
100			_aPeter, J.Paul.
240			_a65.422 P-50
245			_aConsumer behavior and marketing strategy.-
250			_a9 ed
260			_aUSA.: _bMcGraw-Hill, _c2010.-
300			_a554 p.
500			_aДансны дугаар: БС-6252
505			_aThis book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
520			_aEnglish
653			_aeconomics
653			_aconsumer behavior
653			_amarketing
700			_aOlson, C.Jerry.
740			_aA perspective on consumer behavior
740			_aAffect and cognition and marketing strategy
740			_aBehavior and marketing strategy
740			_aThe environment and marketing strategy
740			_aConsumer analysis and marketing strategy
942			_cBK
999			_c113104 _d113104