| 000 | 01012nam a22002537a 4500 | ||
|---|---|---|---|
| 008 | 150223t xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a978-0-273-70697-7 _c40315 |
||
| 041 | _aeng | ||
| 084 |
_2ББК _a 65 _b G-72 |
||
| 100 | 1 | 0 | _aGraham J.Hooley |
| 240 | 1 | 0 | _aББК 65 G-72 |
| 245 | _aMarketing strategy and competitive positioning | ||
| 250 | _afourth edition | ||
| 260 |
_aUSA _c2008 |
||
| 300 | _a614page | ||
| 520 | _aАнгли хэл | ||
| 653 | _atarget marketing | ||
| 653 | _amarketing-management | ||
| 653 | _apiercy.nigel | ||
| 653 | _anicolaud brigitte | ||
| 653 | _atitle | ||
| 740 |
_amarket led strategic management _astrategic marketing planning _athe changing market environment _acustomer analysis _acompetitor analysis _aunderstranding the organisational resource base _amarket led strategic management _astrategic marketing planning _athe changing market environment _acustomer analysis _acompetitor analysis _aunderstranding the organisational resource base |
||
| 942 | _cBK | ||
| 999 |
_c106570 _d106570 |
||