000			01815nam a22002657a 4500
008			160205b -us||||| |||| 00| 0 ang d
020			_a978-0-07-802931-8
084			_2Garin awlaga _a65.290-2 _bS-88 _q65
240			_a65.290-2 S-88
245			_aStrategic management: text and cases.-
250			_a6
260			_aNew York.: _bMcGraw-Hill, _c2012.-
300			_a506 p.
500			_aДансны дугаар: ГФ-15103-15104, БС-6225-6227
505			_aStrategic Management: Text and Cases, sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses' use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. The new case selections emphasise variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
520			_aEnglish
546			_aEnglish
653			_astrategic planning
653			_aeconomics
740			_aStrategic analysis
740			_aStrategic formulation
740			_aStrategic implementation
740			_aCase analysis
942			_cBK
999			_c112471 _d112471